San Francisco, United States

Hotel Zeppelin

Rates from (ex tax)$206.10

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (USD240.00), via, using today’s exchange rate.


Die-hard disco


Slick Union Square

All hail Hotel Zeppelin, where Mr Smith can find his inner John Travolta and Mrs Smith can rock a wide-lapel velvet suit: the 1970s are back with a bang at this psychedelic stay. Zeppelin is a former speakeasy and a high-brow press club fused together, and the style is old-school garish glamour – but with a touch of new-school cool. The black light-lit bar, red resin front desk and enormous, newspaper-printed peace sign are tempered by slick steel tables, glass-orb chandeliers and dark leather armchairs – perfect to sink into after a day of strutting your stuff.

Smith Extra

Get this when you book through us:

A bottle of Napa Valley red wine


Photos Hotel Zeppelin facilities

Need to know


196 rooms, including 20 suites.


Noon; earliest check-in time is 3pm.


Double rooms from $206.10, excluding tax at 16.45 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (USD240.00), via, using today’s exchange rate.

More details

Rates include free WiFi. Breakfast (à la carte) isn’t included; prices start at $8.


Zeppelin was designed by Seattle-based team Dawson Design Associates, who are also responsible for kitting out saucy, black-and-gold bar Dirty Habit. Swing by for a drink: it’s 10 minutes away from Zeppelin.

At the hotel

The hotel has WiFi throughout, and a modern gym with free weights, yoga mats, fitness balls and cardio machines. In rooms: TV; air conditioning; minibar; tea-making facilities and Nespresso coffee machine; digital edition of the New York Times (via a free-to-download app); bath products by Neil George.

Our favourite rooms

For a touch of local history (and a black and yellow carpet that’ll make your eyes water), book the Mr Smiley Suite, named after a beloved street performer known for his Union Square serenades. Only high-rollers need apply for the Zeppelin Suite, where there’s enough room for P Diddy’s whole entourage. Pour a vodka soda at the wet bar in the living room, take in the views from the rooftop deck, or hit the private media room for a late-night movie.

Packing tips

Take your inspiration from the Bee Gees and Barbara Streisand, and dress to hit Studio 54. When you’re not trying to squeeze into your sequinned catsuit (not again, Mr Smith), you’ll want trainers for exploring the area.


Zeppelin has some rooms adapted for guests with mobility issues, and a a lift. Feel free to bring your furry friends to Zeppelin, who’ll host them happily for $75. You’ll need to pack Fido’s own suitcase though, as the hotel doesn’t provide beds or food.


Pets are welcome for $75. See more pet-friendly hotels in San Francisco.


Children of any age are welcome at Zeppelin, but little Smiths won’t have much to occupy them. If you do bring your brood, the hotel are very accommodating, and will even heat up milk and baby food for you in the bar.

Food and Drink

Photos Hotel Zeppelin food and drink

Top Table

Grab a spot by the air hockey table in the Den, or perch on a leather stool and nibble some antipasti at the Fireside’s steel-and-brick bar.

Dress Code

Big hair and Seventies flair go down well at free-and-easy Zeppelin: don’t forget your platform boots.

Hotel restaurant

In the mornings, the à la carte bar breakfast of classic pastries, Sightglass coffee and Dynamo Donuts will keep you going until lunch (and far beyond, if you stack those waffles high…). At night, visit the artfully distressed Rambler restaurant, with its black-and-white tiled floors, exposed brick walls, wooden bar stools and polished, copper-topped tables. Chef Robert Leva has composed a Californian menu of locally sourced cuisine; have the Bay-fresh oysters, wood-fired pizza and white sea bass with beans and basil for a flavourful slice of the West Coast. 


Hotel bar

Zeppelin’s all-day brick-walled bar is aptly named: the gothic fireplace is nearly always filled with dancing flames. Playing homage to Hotel Zeppelin’s former use as a basement speakeasy, an enormous overhead cage is lined with row upon row of gin bottles. The squashy, leather armchairs underneath are very tempting for sightseeing-worn Smiths eager to nurse a (purely medicinal) Cucumber Gimlet. Pop by in the morning for coffee and a crispy Dynamo Donut, and see the bar in a different light – groovy black light, in fact, as lit-up graffiti poetry by Austin street group Colour Cartel adorns the walls.


Last orders

The Fireside opens for early breakfasts at 6.30am, and closes at 11pm every night.

Room service

The Fireside’s bar menu is available from 11am to 11pm in rooms.


Photos Hotel Zeppelin location
Hotel Zeppelin
545 Post St
San Francisco
San Francisco
United States


Most airlines operate regular flights from the UK to San Francisco International Airport. From here, it’s a 25-minute drive to Zeppelin, and the hotel can organise a transfer for $50. Alternatively, fly to Oakland International Airport (Norwegian Airlines has flights leaving from London Gatwick), from which it’s a 35-minute drive to Zeppelin; hotel transfers are $75.


San Francisco Station, well-served by Amtrak, is five minutes from Zeppelin, and there’s a tram service to take you to the hotel.


Hire a car from one of San Francisco Airport’s outlets. To get to Zeppelin, join the 1-80 West from Fourth Street, then take the US-101 down to the hotel, which has valet parking for guests for $55 a day. However, the hotel’s efficient transfer service and San Francisco’s nippy tram network mean you won’t be in much need of a motor during your stay.


The San Francisco Bay ferry serves Oakland, Alameda, Harbor Bay, Vallejo, AT&T Ballpark and Angel Island.

Worth getting out of bed for

You can spend days without leaving the hotel: get playful with a game of foosball, shuffleboard or indoor basketball in the Den, cosy up in the Fireside bar with a cocktail or pump some iron in the modern, plexiglass-decorated gym. But why not explore further afield? Take a tour around Alcatraz and visit Battery Lancaster for perfect views of the Golden Gate Bridge. Get lost in San Fran’s Chinatown, the oldest in the US and just a few blocks away from Zeppelin: nosey around the Golden Gate Fortune Cookie Factory on Ross Alley; sample the dim sum at tiny Dol Ho (+1 415 392 2828) on Pacific Avenue; and, for more high-end fare, hit Mr Jiu’s on Waverly Place. Ming Lee Trading Inc (+1 415 217 0088) on Jackson Street has a tempting selection of Chinese crackers, gummy sweets, and snacks (try the candied anchovies if you’re feeling brave). Or, explore artistic Tenderloin and Lower Nob Hill by buying melting, salted caramels at Hooker’s Sweet Treats and sampling the bright sponges at Cako Bakery.


Local restaurants

All that disco-dancing and hair-smoothing at Zeppelin will work up quite an appetite, so get yourself to The Cavalier at Hotel Zetta for some hearty British fare. A 10 minute walk away on Jessie Street, the fish ’n’ chips and steak pies are as good as you’ll get in any English pub. In fact – whisper it – they might even be better… For classic views of the Golden Gate Bridge, head to Murray Circle at Cavallo Point for Californian cuisine in a former army fort, and grab a table on the porch for the best bay vistas. If you won’t get out of bed for less than a Michelin star, Sons & Daughters on Bush Street will be your new favourite hotspot: the seasonal tasting menu is rushed here double-quick straight from the restaurant’s own farm.


Local cafés

Crepe-lovers, Honey Honey Café will make you flip your lid (or pan) – order the strawberry, banana and kiwi creation, which comes dusted with cinnamon and brown sugar.

Local bars

Try out Rye on nearby Geary Street for top-notch tipples, exposed brickwork and polished wood. If that’s not your style, head over the street to Redford, which has a whiskey selection to make any Scot jealous.



Photos Hotel Zeppelin reviews

Anonymous review

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this psychedelic Seventies hotel in swinging San Francisco and unpacked their velvet suits and platform boots, a full account of their West Coast weekend will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside Hotel Zeppelin in San Francisco

Find your inner hippy-hippy-shake at San Francisco’s Hotel Zeppelin, even if you’re not old enough to remember the Seventies (if you are, don’t worry – Smith never tells). Bring your best Saturday Night Fever moves and shimmy into a psychedelic stay that won’t disappoint: Zeppelin is colourful, crazily furnished and kitsch in all the right ways. Hit the hyper-modern gym to work up a sweat, grab your hair gel and wide lapels, and hang out by the pool table in the Den. You won’t need to go far to see the Golden City; Zeppelin is right in the middle of the theatre district, just minutes from Union Square. After a day of sightseeing, prop yourself up at the ex-speakeasy bar for a cucumber gimlet. Even the funkiest Smith has to hang up his or her flares eventually – but there’s no need for the party to stop when the modern, leather-and-velvet rooms are this sexy.


The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in Hotel Zeppelin’s Guestbook below.

We loved

Fluffy white towels, modern tech splendour with all the TVs and the games room.

Don’t expect

Mr Mrs Smith level of 'specialness'.


Stayed on 1 Jan 2017