Florence, Italy


Rates per night from$386.11

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (EUR350.00), via openexchangerates.org, using today’s exchange rate.


Bright and witty


Pole position by Ponte Vecchio

With its sleek minimalist design, the Continentale hotel is the very antithesis of the classic Florentine Room with a View-style pensiones, and it's a huge hit with those searching for a contemporary vibe. It almost sits right on the famous Ponte Vecchio, and is within a few minutes' walk from, well, everywhere. The sleek receptionists are clad in black suits; black and white fashion photographs line the walls; classic European films run on a loop on a giant plasma screen in the foyer.

Smith Extra

Get this when you book through us:

A bottle of wine and Salvatore Ferragamo bath products


Photos Continentale facilities

Need to know




Noon. Earliest check-in 2pm.


Double rooms from £342.07 (€385), including tax at 10 per cent. Please note the hotel charges an additional local city tax of €4.90 per person per night on check-out.

More details

Rates exclude breakfast (€28 a person) and a nightly city tax of €4.80 a person.

At the hotel

Free WiFi throughout and fitness centre with sauna.

Our favourite rooms

Deluxe tower rooms are spacious and have fantastic views.


Elegant White Iris Beauty Spa uses products developed in Parma. It offers treatments ranging from full body massages to salt scrubs and from firming face masks to revitalising foot treatments, is open daily from noon to 8pm. Couples massages and in-room treatments can be arranged too.

Packing tips

A sketchbook, a sunhat, sensible shoes.


Pets of the diminutive variety are welcome.


Babysitting can be arranged.

Food and Drink

Photos Continentale food and drink

Dress Code

Anything goes.

Hotel restaurant

Only breakfast is served, on the first floor.

Hotel bar

La Terrazza Rooftop Bar is is a ‘sky lounge’, perfect for a cocktail under the stars.

Room service

Until 11pm.


Photos Continentale location
6r Vicolo dell'Oro


The nearest airport is Florence (Amerigo Vespucci) – also known, confusingly, as Peretola Airport – which is about 20 minutes’ drive from the Continentale. A taxi will cost you €20; or, for €6, you can hop on the airport bus, which leaves every 30 minutes for Florence’s Santa Maria Novella train station, a short stroll from the hotel. Alternatively, you can fly into Pisa, (Galileo Galilei) Airport (a greater number of airlines fly here, giving you more choice) and take the direct train to Florence for €5 one way. The train journey will take about 45 minutes.


The hotel is within walking distance of Florence’s main train station, Santa Maria Novella, which can be found just behind the piazza of the same name. Trains go from here to Milan, Naples, Pisa, Rome and Siena, as well as Nice and Vienna. You can get to Rome in under two hours by high-speed train, and to Milan in about three hours.


Explore Florence’s winding streets and piazzas by foot, or (when your legs get tired) hail a taxi, or catch one of the bright orange buses that operate throughout the city centre. You can buy bus tickets in advance from vending machines or tobacco shops. If you do decide to drive – and a car will be essential if you plan to venture further afield into the surrounding countryside – the Continentale offers valet parking for a charge. Be aware that driving through the restricted central zone (ZTL) can result in hefty fines. If booking a hire car, it's essential to send the vehicle details to the hotel (and give reception an estimated arrival time) so they can arrange a temporary permit for you. For the ultimate in four-wheeled style, rent a vintage car in which to explore the Tuscan hills (see www.bellinitravel.com for more details).

Worth getting out of bed for

For more things to do in Florence, check-out our private, insider-led SideStory experiences.

Local restaurants

Cantina Barbagianni on Via Sant’Egidio (+39 55 248 0508) is in an ancient cellar; ideal for dinner à deux, or head there for their great value two-course lunch. Cibreo on Via de’ Macci (+39 55 234 1100) may be the most famous trattoria in Italy; it’s formal and glamorous. La Congrega on Via Panicale (+39 55 264 5027) is a quaint traditional trattoria for lunch or an informal but unforgettable dinner. Michelin-starred Enoteca Pinchiorri on Via Ghibellina (+39 55 242 777) is set in a Renaissance palace, where Giorgio Pinchiorri himself helps you choose from his 150,000-bottle cellar; jacket and tie required. Olio & Convivium on Via Santo Spirito (+39 55 265 8198) is a delicatessen and restaurant specialising in olive oils, native wines and local cheeses. ll Latini on Via Palchetti (+39 55 210 916) can be hit or miss – but get there on a good night (ie: not full to the gills with tourists) and it’s great fun. The kitchen decides what you’ll be eating – you just name the colour of wine you prefer, and whether you want fish or meat. Il Parione is a cosy trattoria on Via del Parione (+39 55 214 005), great for candlelit dinners. Roses on Via del Parione (+39 55 287 090) is a café during the day and a sushi bar/Japanese restaurant in the evening.

Many restaurants close on Sunday or Monday; check first.

Local cafés

Overlooking Michelangelo’s David in Piazza della Signoria, Caffè Rivoire is a people-watching hub. Caffè Pitti (+39 55 239 9863) becomes a restaurant at night, specialising in truffle dishes. The Roberto Cavalli-owned Giacosa (+39 55 277 6328), linked to his shop on Via della Spada, is a busy, fashiony place for breakfast, lunch, coffee and cocktails. Look for JK Place's sister establishment, the Lounge, on Piazza Santa Maria Novella (+39 55 264 5181).

Local bars

Capocaccia on Lungarno Corsini is perfect for pre-dinner mojitos. Pop across the road for some of the finest cocktails in town in the Fusion Bar in the Gallery Hotel Art. Café Rivoire, overlooking Michelangelo’s David in Piazza delle Signorie, serves superb hot chocolate, cocktails and aperitifs, and is great for watching the world go by.


Photos Continentale reviews
Lucy Yeomans

Anonymous review

By Lucy Yeomans, Glossy queen

I first went to Florence with my mother when I was 18. I was in the middle of a full-on love affair with Renaissance art, and spent my days pounding the corridors of the Uffizi in search of Botticellis and Titians, seeking out obscure churches harbouring triptychs by Giotto and Mantegna, and scaling seemingly endless winding stone staircases in an attempt to fully understand the genius of Brunelleschi.

My mother and I stayed in a crumbling palazzo on the outskirts of the city; behind the flaking wallpaper and fraying curtains lurked a glorious and no doubt decadent past. When I returned to Florence this time, I found myself in the throes of a very different love affair. The lure of da Vinci and Co suddenly didn’t seem quite so compelling. And the hotel the Continentale, the creation of Salvatore Ferragamo, while a far cry from my decaying palazzo, looked the perfect luxury hotel for a weekend of dedicated romance.

With its sleek minimalist design, the Continentale is the very antithesis of the classic Florentine Room With a View-style pensiones, and it’s a huge hit with those searching for a contemporary vibe. And then there’s its location; it couldn’t be more central. It almost sits right on the famous Ponte Vecchio, and is within a few minutes walk from, well, everywhere. You’d never guess that just steps from Florence’s iconic bridge, lined with goldsmiths and stallholders selling all manner of ‘ode to the Renaissance’ paraphernalia, lies this monochromatic retreat. Sleek receptionists clad in black suits welcomed us into the cool white interior, where black and white fashion photographs line the walls. Classic European films run on a loop on a giant plasma screen in the foyer; or the hotel webcam delivers views of the human traffic on the bridge, bringing the outside in very cleverly.

From the moment we arrived, our every need was looked after by the Continentale’s staff: from the charming bellboy who whisked us up in a vast glass lift complete with leather sofa, to the patient receptionist who spent hours tracking down my passport (which, to my embarrassment, I’d left in the lounge at Gatwick), smiling genuinely throughout.

The standard bedrooms are small but cleverly laid out. Our first thought was that the minimalist decor owed more to Habitat than John Pawson or even Conran, but such notions were quickly pushed to one side as the white cotton drapes around the bed fluttered seductively in the breeze. The bathroom boasted a spectacularly powerful shower, and the huge bottles of luxurious body products were a serious treat. But battling it out for Best Thing About The Room award, along with the fantastic bed, was the incredible view over the river: you can almost lean out and dip your little finger into the Arno. We sat for ages watching the early morning skullers meander down the river, bathed in Tuscany’s unique soft golden light. Florence’s beauty hasn’t changed much since I was here as a girl, but I have. And somehow the Renaissance cityscape looked more beautiful than ever.

Breakfast is the only meal the hotel serves, and we opted for room service every time. When we did venture out of our modernist boudoir to explore the hotel’s artfully designed communal areas, we discovered the relaxation room, with comfy day beds and stacks of magazines, and amazing views over the bridge. As a contrast to Florence’s ‘it’s like the 19th century never happened’ vibe, the aesthetic is really very refreshing. All that you could possibly desire lies minutes away, be it dusty old antique shops or chic boutiques, not to mention all that great art – though the studious 18-year-old in me was nowhere to be seen.

Taking a respite from wandering Florence’s answer to Bond Street – the superbly-heeled Via Tornabuoni, where Prada and Gucci have settled in next to Florence-based Salvatore Ferragamo – we settled on nearby Il Latini for lunch. Packed full of locals, with a commanding and eccentric maître d’ who prefers to order for you and frowns if you don’t get stuck in to one of the hefty bottles of house red provided on all the tables, this is the classic Italian restaurant at its best.

Having drunk, laughed and sung (it was the man on the next-door table’s birthday) far more than expected, we set off for the Santa Maria Novella apothecary, where we stared in wonder at the towering glass cabinets packed with giant bottles and jars, before stocking up on herbal potions and lotions made from recipes devised by 15th-century Franciscan monks. As editor of a fashion magazine, I am spoilt with beauty products at the best of times, but the old-school scents here – rose, iris, nothing faddy – are seriously sexy.

Unguents accomplished,we headed in the opposite direction of the crowds, who were now teeming menacingly around the Duomo and Uffizi, for the Boboli Gardens, behind the Pitti Palace, where we strolled and sat talking like teenagers for hours in the sunshine. It was only, however, when we climbed the steps up to the nearby Piazzale Michelangelo, which offers beautiful views over the Florence skyline (nearly as spectacular as those from Continentale’s roof terrace) that my last vestiges of guilt about having not set foot in even one museum finally disappeared.

As the setting sun enveloped the cathedral’s famous dome in an Ready Brek glow, I finally grasped the real genius of Brunelleschi. More importantly, I realised that our weekend at the Continentale hadn’t only meant falling in love in Florence – but also falling in love with Florence.

The Guestbook

Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in Continentale’s Guestbook below.

We loved

The superb location by Ponte Vecchio  everything you'll want to see is within easy walking distance. The friendly and very helpful staff. The hotel is very trendy in design and decor but you'll never feel as if you don't belong. It was so worth treating ourselves to a Deluxe Double with a river – it was absolutely fantastic and the views were brilliant. It's worth making reservations for the Terrace bar and the prices are worth it for the views over the roofscapes and the river. 

Don’t expect

A restaurant – but with so many choices ranging from Michelin-starred to local pizzerias, you shouldn't worry. Don't expect to just turn up and get in to the main places to visit; the hotel contacted us in advance and arranged tickets for us - expect to be flexible on times.


Stayed on 3 Jun 2019

We loved

Had a brilliant time here - the roof terrace is gorgeous! Excellent service and location - very child-friendly, comfy rooms.


Stayed on 19 Apr 2019

We loved

The rooftop bar and views over the city and river. The central location and easy access to all the main attractions. The views from the rooms. The service and friendly staff.

Don’t expect

Peace and quiet. The location means lots of people are passing by during the day and evening.


Stayed on 23 Mar 2019

We loved

This hotel is amazing. The absolute best location in Florence possible, right off of the Ponte Vecchio and so close to the Uffizi. It's close to everything and, for lazier days, has a full spa inside. The staff is also very attentive. The hotel has room service and a full breakfast. It basically has all of the amenities of a resort with the design detail and attention of a boutique hotel. We were in Italy for a while and stayed at three different hotels. This was by far my favorite one.

Don’t expect

The beautiful rooftop bar to by open during the winter months (sadly).


Stayed on 10 Mar 2019

We loved

The rooftop bar… amazing!


Stayed on 15 Sep 2018

We loved

The view: our room was perfectly situated along the Arno with a spectacular view right over the Ponte Vecchio. Sunrise and sunset over the rooftops and river was simply magical. Rooftop bar is spectacular: a must when in Florence!

Don’t expect

To be disappointed.


Stayed on 22 Jul 2018

We loved

The staff, a drink on the rooftop terrace and the room with a view of the Arno.

Don’t expect

Do not expect anything but the best in service, location and facilities.


Stayed on 29 May 2018

We loved

The room was beautiful! All white and light wood – absolutely beautiful design. We got upgraded and had an excellent view of the Arno River; we were right at the foot of the Ponte Vecchio bridge. It was so fun just watching everyone walk by! The room also had a cute little reading nook/bench where we sat and had a bottle of wine. Definitely have a drink on the rooftop...it is gorgeous! Unfortunately it was closed both nights we stayed there, but we were able to go up for about an hour the afternoon we were leaving. Check out Vigna Nuove, a cute enoteca with excellent wine service. Just tell them what kind of wine you like and they'll bring over a few options for you to try. We had two glasses and shared a cheese plate. Dinner at Buca Mario for classic, hearty Italian dishes (like meatloaf and gnocchi in gorgonzola sauce) or head to Il Santo Bevitore for a more modern hipster vibe. The restaurant name translates to the holy drinker. I also highly recommend making a reservation at Gucci Osteria da Massimo Bottura...possibly the best meal we had in Italy!

Don’t expect

Don't expect great service or the staff to go out of their way. There's no real lobby to this hotel, and it seemed like the front desk staff could really not care less, but the room itself and the location make up for it.


Stayed on 21 May 2018