Reykjavík, Iceland

101 Hotel

Rates from (ex tax)$503.33

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (ISK53,910.00), via, using today’s exchange rate.


Metropolitan, monochrome


Hip harbourside

There are no shades of grey about the style credentials of 101 Hotel’s zebra-hued decor. Reykjavik’s designer boutique hotel adheres to the Karl Lagerfeld maxim that, ‘Everything looks more modern in black and white’; and the rooms, restaurant, spa and bar all use a film noir palette – with sculptural features and quirky pieces of Icelandic art hung on the snow-white walls to ensure the monochrome is far from monotonous.

Smith Extra

Get this when you book through us:

A coffee-table book, MMXIII, about shopping, art and design in Reykjavik


Photos 101 Hotel facilities

Need to know


38, including six slick suites.


12 noon.


Double rooms from $503.33 (ISK50,383), excluding tax at 7 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (ISK53,910.00), via, using today’s exchange rate.

More details

Rates exclude breakfast (ISK2,990 a person for the buffet).


101 Gallery hosts special exhibitions and has an impressive permanent collection of works by local artists, which spill out into the communal spaces of the hotel itself.

Hotel closed

Over Christmas from 24 to 25 December.

At the hotel

DVD library, gym, a Jacuzzi, steam room, in-room spa treatments, concierge, laundry, and free WiFi throughout. In-room: Flatscreen TV, iPod dock, CD/DVD player, minibar and Aveda bath products.

Our favourite rooms

All rooms in the hotel are super stylish, but those overlooking the harbour give you views of cheerily bobbing fishing boats and majestic mountains; or for the best of both worlds choose a Junior suite, which has two-way views of the harbour and the old town; we also like junior suite 501, Apartment 101 and corner rooms 301, 401 and 501.


There’s a small plunge pool and sauna in the basement spa.

Packing tips

A hardy, yet stylish, parka to cope with the Icelandic cool outside the hotel and (if you’re staying between May and September) an eye mask so you can snooze soundly when the midnight sun shines.


The hotel has a wheelchair accessible room on the ground floor.


Are welcome, and an extra bed can be added for ISK15,900 or a cot for ISK12,900. However, there's much more of an adult ambience in this monochrome marvel.

Food and Drink

Photos 101 Hotel food and drink

Top Table

Grab the four-seat table beside the bar so you can gaze out over Reykjavik from the floor-to-ceiling windows.

Dress Code

Elegant Euro-chic.

Hotel restaurant

Modern Icelandic and European cuisine is served in the black-and-bright-white spaceship-style 101 Restaurant & Bar,  a chic dining space of mod perspex chairs and glossy surfaces, given texture by intriguing bulges on the walls. Be sure to save room for unique desserts including brownies with liquorice ice cream, whipped cream and caramel sauce.

Hotel bar

Open 7am–midnight (1am at weekends), the bar is a Starck-style long communal bench with elegant white chairs, or if you'd prefer not to jostle elbows with your fellow guests, take your drink in the cosy lounge, which has huge leather sofas around an open fireplace.

Last orders

Breakfast is served from 7am to 10:30am (11am on weekends). Food is served until 11pm but the bar keeps the drinks flowing until 12 midnight.

Room service

The restaurant menu can be enjoyed in your room until midnight.


Photos 101 Hotel location
101 Hotel
10 Hverfisgata


Reykjavik Airport ( is a 30-minute walk or 10-minute taxi ride from the hotel, but this is for domestic flights only – the closest international airport is Keflavík (, just under an hour's drive away from the hotel.


The 101 Hotel is located on Hverfisgata next to Amarhóll Park. If you’re driving from Keflavík airport, the main road leading into the city centre is Reyjanesbraunt 41. Hire cars are available at the airport.


The Flybus ( takes a patience-testing 80 minutes to arrive at the hotel from Keflavik Airport, but will get you there for just over £10 – a much cheaper ride than a taxi.

Worth getting out of bed for

Reykjavik may be a small city but as the most densely populated area of Iceland it's a thriving cultural centre. Fascinating shops and flea markets are filled with not-to-be-found-elsewhere souvenirs and an attractive fishing-boat-fringed waterfront is the perfect setting for the Sun Voyager sculpture – a nod to the city's viking roots. Reykjavik is where Bjork, Sigur Ros and Mugison were launched to stardom, so it's also a great place to see live music; everything from traditional folk songs to experimental electronica play in cafes and clubs here. The National Gallery of Iceland (+354 515 9600) and the National Museum of Iceland (+354 530 2200) are just a few minutes walk from each other, so they can easily be explored in a day, and be sure to stop by the majestic cathedral Hallgrímskirkja (+354 510 1000), which looks more like Superman's Fortress of Solitude than a place of worship. Beyond Reykjavik there are eerily beautiful landscapes of fjords, mountains and glaciers, which can be experienced by car or more offbeat methods such as husky-dog sledding, skidooing, snowmobiling or off-roading. The curative powers of the Blue Lagoon (+354 420 8800) and the natural wonders of the Golden Circle are the must-visit experiences of this all-year-round winter wonderland.

Local restaurants

Book in advance for the top local restaurants; they tend to get full fast, particularly on a Saturday night. For a fresh fish supper with Asian flavours, try the Seafood Cellar on Aðalstræti (+354 511 1212). It's glam, with a vibrant atmosphere, but make sure you ask for table at the back, not too close to the kitchen door. La Primavera on Austurstræti (+354 561 8555) offers northern Italian food with a great list of homegrown wines; get a table by the window at lunch or dinner. Go for the banquette at dinnertime at Apotek on Austurstræti (+354 575 7900) for a huge variety of Euro-Asian food in lively, dynamic surroundings. Sushi Samba restaurant (+354 568 6600) is just a 10-minute walk from the hotel and serves a curious, yet, delectable, combination of Japanese, Brazilian, Icelandic and Peruvian cuisine; taking a leaf out of Nobu's book but charging a lot less. Go for the surprise menu – it lives up to its name, but in a good way.


Photos 101 Hotel reviews

Anonymous review

Having spent the best part of the winter watching and reading Nordic noir, it seems apt as we pull up to the black ex-office-block exterior of Hotel 101 on a dark, windy afternoon, that the diagonal sleet is illuminated in the street lights. After a mad dash from taxi to reception, within minutes we are checked in and making our way through the womb-like corridors to our bedroom.

Wet and cold, we open the door, then take one look and swear that we won’t be leaving the hotel for the remainder of our stay. Our space is understated and cool with a monochrome colour palette to match. Other than the hardwood floors, everything is different shades and textures of black and white, from the inky, lacquered, folding headboard, to the exceptionally soft white, pale-grey Quagliotti sheets. The grey marble bathroom promises not only a huge walk-in shower, but a free-standing tub and a huge pile of thick white towels.

Suitcases only just set down, our new minimalist surroundings barely inspected, and the masseuse arrives. Lights dimmed, Mr Smith relegated to the hotel bar, and she sets to work. Any tension from travelling – plus a month of inactivity on the sofa – melts away, and by the end of the session I understand why there are VIPs who fly their personal massage therapists around the world. I swear that when I become a millionaire I will return to Iceland to find her so that she can accompany me everywhere, portable massage table in tow.

Mr Smith returns to find me collapsed on our bed, swaddled in a dressing gown and mumbling about the ethics of smuggling a fully-grown woman, a bottle of massage oil and all the room’s linen into my suitcase. Despite protests, I am dressed and dragged downstairs to catch the tail-end of happy hour.

Hotel 101’s bar is worth the effort. Admiring slick interiors and Icelandic art, we feel as though we are relaxing in a friend’s living room, admittedly one with impeccable taste and an eye-watering budget. Art, design and fashion books are stacked on long tables between candles and fresh flowers, while guests pile onto the antique pommel horses and leather benches. We’ve bagged the best seats in the house – two pony-skin armchairs in front of the fire with a perfect view of the entrance – all the better to watch Reykjavik’s glitterati arrive.

So mesmerised are we by the flow of guests, and so deep in conversation, that when we resurface from our haze, the kitchen of the hotel’s relaxed restaurant has closed. We’re spurred on to brave the elements to experience what is said to be the world’s best hot dog. In Iceland there’s a saying ‘if you don’t like the weather, wait five minutes’ and by the time we gingerly venture out of the hotel, the wind has disappeared, the sleet’s stopped and the city is blanketed in snow. 

The beauty of Hotel 101 is its urban blocks-from-the-ocean location – within a few minutes we’ve joined the serpentine queue of dozens of eager locals and tourist at Bæjarins beztu awaiting their relish- mustard- onion-laden eina með öllu – in other words ‘one with everything’. Bellies full, we wander through downtown Reykjavik, watching the buzzing bars fill with Friday-night revellers. We soon feel the pull of the capital city’s legendary nightlife and a ‘quick nightcap’ with Mr Smith turns out to be an all-night adventure – new friends are made, a hot new band heard, and all manner of strange shots offered (and imbibed) from wild blueberry schnapps to Brennivín.

The following morning, the sky is a pale blue, the sunshine streams in through the windows and the snow capping the mountain Esja across the bay is glittering. Though we have sworn repeatedly that we would stay in all weekend, it is decided a brisk walk around town will do us good. After all, the sun will only stay up for a few more hours.

Armed with a heavily annotated city map, we set off towards the rocket-like Lutheran Hallgrímskirkja, Iceland’s largest church, and with every inhalation of glacial air our bodies feel cleansed of the previous night’s excesses. The atmosphere is so clear that from the church’s observation platform we can see 100km across the bay to Snæfellsjökull, the glacier where Jules Verne’s protagonists began their descent into the centre of the earth.

Invigorated by beautiful weather and spectacular views, and an invigorating coffee from one of the city’s many cafes, we continue our adventure downtown. After wandering design boutiques and Icelandic clothes shops, we end up at the spectacular new concert hall Harpa, creaed in collaboration with Danish-Icelandic artist Ólafur Elíasson. With light bouncing off the hexagonal tube windows it appears as though a glimmering glacier by day and the aurora borealis by night.

As the sun begins to set, we happily return the short distance to Hotel 101. Mr Smith plugs his iPhone into the Bose docking station and lowers himself into the running bath to Jazz på svenska. Pianist Jan Johansson’s Swedish jazz nearly drowns out room service arriving at our door with an ice bucket.

Two hours later, feeling restored, we set off across the frozen lake to dinner. ‘Do you think we could build a replica of the hotel room at home?’ I ask. ‘With the same sheets and an endless supply of white towels? Hmm. Where could we buy an antique gymnastics horse?’

‘Shhhhh.’ says Mr Smith. ‘Stop talking, and look up!’ And there, dancing green across the sky are the Northern Lights. Not sure what the probability of seeing that magical glow was – but I’ll always think of it as one in 101.

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in 101 Hotel’s Guestbook below.

We loved

The bar, location, decor.


Stayed on 21 Oct 2015

We loved

Clever use of space in rooms, well-trained staff, and high-quality bedding

Don’t expect

Much company in October


Stayed on 13 Oct 2015