As artistic director of The Music Halls Project, George Bell strives to give historic north London buildings a new lease of life as music venues. He's a working folk musician who regularly tours Europe's festival scene and also shares his passion for music by hosting choir workshops at local businesses, using everything from Beethoven to Beyoncé as a means of stress relief. Before that, he spent six years as the director of Small is Beautiful sustainability festival and three years managing The Nest Collective, running events at some of the biggest venues and festivals around the country.