East London’s baking renaissance

Shoreditch, London

East London’s baking renaissance

Follow insider Naomi Knill – she’s much more efficient than your nose, we promise – to East London’s very best bakeries and carb-loaded shops.

Explore the freshly baked scene of Shoreditch and thereabouts, sampling your way through sourdoughs, sweetly spiced pastries, fluffy doughnuts and more. You’ll meet master bakers, pick up some flour-based know-how and come away with a treasure map of need-to-revisit bakeries (and a slight sugar buzz).

To Book

call smith24 1 800 464 2040

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From £305 for 2 people

Naomi Knill

Your insider

Naomi Knill

Food Writer & Recipe Developer

South Londoner Naomi has a lifelong passion for food: she’s run her blog, The Ginger Gourmand, for over a decade, written for a range of top food magazines – including Delicious – and co-founded the London bake club Band of Bakers, which was featured on Paul Hollywood’s BBC2 series, Bread. Naomi has also run a pop-up tea room at south-east London’s Sunday Art Salon, baked for several local cafés and hosted a successful Soho supper club.

Give a person a cake, and they’ll feast for a day; show them where the cakes are baked, and, well…

3 hours
Start Time
Tours run between the hours of 11:00 and 14:00
Call our travel specialists 24/7 on 1 800 464 2040 or contact us to find availability
Where you'll go
You’ll swing by Brick Lane’s famous 24-hour bagel shop, explore the bakeries of Columbia Road, meet the head baker at a Hackney sourdough-focused bakery and see what the organic-flour fuss is about at an independent bakery. Sample cakes made by Clair Ptak – the creator of Harry and Meghan’s wedding cake – and get to know other local bakeries of note, including Fabrique, St John Bread & Wine, Crosstown Doughnuts, Bread Ahead and more.
What you'll sample
You’ll tuck into traditional smoked salmon and cream cheese beigels, sourdough breads and pastries, Danish pastries, organic breads, coffee with pretty cakes, sweetly spiced Nordic rolls, fluffy doughnuts and other card-loaded delights. This experience can be adapted to suit most dietary requirements, but guests will get the most out of the day if they’re hungry to sample all of East London’s baked goods.
Experience location
You will be meeting Naomi Knill at a particularly delicious spot in Shoreditch; we’ll send you the details in your confirmation.