One-time L’Oréal marketing executive Rasmus heads up Hmm!, a creative design company specialising in luxury goods (Cartier, Uniqlo, Diesel) and masterminds some of the most stylish soirées in Paris. Tapping into the trend for cocktail culture, he spearheaded the launch of Blitz Tequila, and is the brains behind bars in Paris and (soon) London and Berlin. With a vast social network, both online and off, Rasmus is a master at creating a buzz, and knows a hotel worth tweeting about when he sees one.

Rasmus Michau anonymously reviewed:
La Réserve Paris in Paris – Read the review