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Hotel Highlights

  • Cakes worthy of a tea party
  • Plum central location
  • Apero’s cocktails and small plates

Overview

The Ampersand Hotel is the perfect place to rest museum-weary feet: its charms include a pretty tea salon with excellent cakes, a basement restaurant with clever cocktails, and big bedrooms with blissfully comfy beds. Birds, musical motifs, botanical sketches and feathery installations decorate halls and corridors; extra sparkle comes courtesy of the young and smiley staff. 

Smith Extra

Here's what you get for booking The Ampersand Hotel with us:

A glass of champagne each and a box of petits fours in your room

Special offers

Exclusive rates, packages and special offers at The Ampersand Hotel

Prepaid rate Bed and breakfast Stay for 3, pay for 2 nights

Facilities

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The Ampersand hotel – London – United Kingdom

Need To Know

Rooms

111, including five suites.

Rates

Double rooms from $239.54 (£144), excluding tax at 20 per cent.

More details

Rates are room only; Continental breakfast costs from £14 (there’s also a tempting à la carte menu, with options such as waffles with honeycomb butter and caramelised bananas – yum).

Also

Coffee fans will be grateful for the Nespresso machines in suites’ kitchenettes.

At the hotel

Gym, ping-pong table, free WiFi throughout. In rooms: flatscreen TV, iPod dock, Miller Harris bath products.

Our favourite rooms

Do you like birds, botany, architecture, geometry, music or astronomy? Pick your room accordingly: each category has a different theme, inspired by nearby tourist-magnets: the Natural History Museum, the Science Museum, the Victoria & Albert and the Royal Albert Hall. Some of the second-floor rooms face a primary school, which can be a bit noisy at playtime: book one facing the front for peace and quiet (and the best street views).

Packing tips

Bring flat shoes for the museums and stilettos for South Ken’s drinking holes, but leave your slippers at home: the hotel’s own are foot-soothingly soft.

Children

Very welcome: cots (free) and extra beds (£42 a night) can be added to the Deluxe rooms and higher categories. Babysitting can be arranged (prices vary, depending on the time of day and number of children). Little Smiths are allowed in the restaurant.

Pet‐friendly

Small dogs can stay too, at no extra cost; just let the hotel know a week in advance. Owners will also be expected to keep dogs in check: no running amok in the civilised tea salon, please.

Food & Drink

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The Ampersand hotel – London – United Kingdom

Hotel Restaurant

There’s been a bit of a buzz around Apero, the Ampersand’s basement restaurant and bar. Looks-wise, Apero continues London’s love-in with NY: industrial light fittings, polished tiles, exposed brick, dark leather seating and wooden tables. The dining concept is more Mediterranean: a menu that leapfrogs from one small plate to another, rather than a stolid three-course approach. Waiters nudge guests in the direction of around five or six plates between two, but choose wisely, or some rather odd combinations could arrive at your table all at once: smoked cod roe on little toasts, plaice goujons with avocado mayonnaise, and a rich, creamy seafood pasta, for example. Head chef Chris Golding is an affable chap: tell him what you liked if you see him.

 

Hotel Bar

At Apero’s glittering bar, friendly barmen mix cocktails swimming with giant hunks of ice (for slower melting) and equally tasty mocktails. The drinks menu is inspired by the nearby V&A and its artists, as well as European philosophers and their Grand Tours. We recommend the Inigo J: gin, raspberries, blackberries and home-made spiced sugar, and the Sainte Victoire: a blend of cognac, apricot brandy, white grapes and prosecco.  

Last orders

The barmen will keep you from thirst until 1am on the weekends; midnight during the week. The restaurant stops plating up at around 10.30pm.

Room service

The 24-hour room service includes items from Apero’s menu during the restaurant’s opening hours; after that, there’s a smaller selection of sandwiches, salads and snacks.

Smith Insider

Dress code

It’s pretty relaxed here, but dress up for afternoon tea (dizzyingly delicious cakes) with sherbet colours and a shot of silk. Dandies: sport a bow tie in custard-yellow, mint-green or violet, and flash some bold socks, in honour of the pretty patisserie.

Top table

Sit at one of the big round tables right by the window in the pretty tea parlour, so you can spy on London life between nibbles. In Apero, take a curtained basement booth and watch a procession of legs pass the poppy-red pillar box.

Local Guide

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The Ampersand hotel – London – United Kingdom
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

This is a location worth requesting a wake-up call for: you’ll need plenty of time to explore the tourist-magnets on your doorstep: the V&A (www.vam.ac.uk), the Natural History Museum (www.nhm.ac.uk), the Science Museum (www.sciencemuseum.org.uk) and the Royal Albert Hall (www.royalalberthall.com). Kensington Palace and Hyde Park (where you can also visit the Serpentine Gallery) are also close by. There's stellar shopping, too, with Knightsbridge and Kensington High Street nearby – so you can get Harrods ticked off your shopping-to-do list. It's only a short Tube ride into the centre of London, if you want to catch a show in the West End or explore Covent Garden's boutiques and markets.

 

Local restaurants

Rocca, on Old Brompton Road (+44 (0)20 7225 3413), is an elegant restaurant (home to South Kensington’s only heated terrace) that serves classic Italian cuisine: octopus with black cassarecce pasta and paprika, lamb with aubergine caponata and thin-crust pizzas . Sample sophisticated Indian offerings at Zaika (+44 (0)20 7795 6533), an award-winning restaurant housed in a former bank on Kensington High Street. The style is stately but the cooking betrays a lightness of touch: dainty spiced scallops, succulent lobster and a much-imitated chocolate silk. Cocktail-lovers will appreciate Z Lounge, where you can dip Portobello mushrooms in a yoghurt and tamarind marinade and sip a Zaika: Havana Blanco, Galliano, lime juice and champagne. London has a string of Lebanese Le Comptoir cafés, and there’s one close to Ampersand on Exhibition Road (+44 (0)20 7225 5006). There are plenty of dishes to choose from – tagines, salads, wraps and the ilk – and part of this café/deli/canteen is set aside for covetable cookery ingredients, displayed with panache – expect to leave with some exotic tea or hot sauce. Service is brisk but friendly.

 

+ Enlarge
Cultured Kensington

The Ampersand Hotel

10 Harrington Road, London, London SW7 3ER, United Kingdom

The hotel’s location takes some beating: just a hop and a skip from South Kensington Tube station, which is on the District, Circle and Piccadilly lines (www.tfl.gov.uk), within walking distance of some of the city’s finest museums, shops and galleries.

Planes

Heathrow airport (www.heathrowairport.com) is 17 miles away – a 45-minute drive. You can take the Piccadilly line from the airport to South Kensington (a direct journey of around 50 minutes), or jump in a cab.

Trains

South Kensington is the closest Tube; London Victoria – a 10-minute Tube ride away – is the nearest major overground station, with services connecting to Kent, Brighton, Gatwick, Surrey and other UK destinations; King’s Cross is about 20 minutes away by Tube, with services to Leeds, Newcastle, Edinburgh and other British hubs. (St Pancras International is just across the road from King’s Cross, if you’re coming by Eurostar.)

Automobiles

Skip the congestion charge and leave your car behind: the Ampersand Hotel is perfectly located for getting around by bus, Tube or train.

Reviews

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The Ampersand hotel – London – United Kingdom

Anonymous review

by Kathy Lette , Witty writer extraordinaire

The most effective method of looking young is to be photographed in front of a tyrannosaurus. A bunch of dinosaur bones certainly puts wrinkles into perspective. Which is why I like hanging out in museums. One of the best things about the Ampersand Hotel is its location, a stroll away from the Natural History, the Science and the Victoria and Albert museums. The Royal Albert Hall is also in the ne…
Read more

The Ampersand Hotel

Anonymous review by Kathy Lette, Witty writer extraordinaire

The most effective method of looking young is to be photographed in front of a tyrannosaurus. A bunch of dinosaur bones certainly puts wrinkles into perspective. Which is why I like hanging out in museums. One of the best things about the Ampersand Hotel is its location, a stroll away from the Natural History, the Science and the Victoria and Albert museums. The Royal Albert Hall is also in the neighbourhood, which means that you can just absorb intellectualism and culture just by osmosis. (Boys, take note. The brain of course, is the only place where size does count. I do so love a man with a big, throbbing organ.) We have Prince Albert to thank for South Kensington’s monopoly of museums: in the mid 19th century, Albie put the profits from crowd-pleasing 1851 Great Exhibition towards enhancing the area’s cultural assets, resulting in a tract of land that’s veritably stuffed with exhibits. Now the area has another treasure: the Ampersand.

After overdosing on dinosaurs and diamantes, I explored the hotel. The Ampersand pays decorative homage to the Victorian values of discovery and invention that dominated the age. To echo the arts, history and culture, which are the heartbeat of South Kensington, all of the hotel’s boutique rooms and suites are wittily themed around astronomy, botany, music, geometry and ornithology…

Cushions and chair coverings are a creative nod to the patterns and textures of the V&A’s exotic costume collections (including beaded Elizabethan bridal gowns, Russian Tsar’s garters and David Bowie’s futuristic fashion.) Bedspreads are adorned with flowers and ferns and other exotic flora and fauna of the Natural History Museum’s 70 million items. The hotel hallway wallpaper is an intriguing collection of blown-up prints of ornithological drawings, planets, phials and specimens. Other rooms boast clusters of notes dancing across musical staves on bedspreads and pillows. The drinks cabinet in the hotel’s drawing room displays all its beverages as though they’re magic potions in a sorcerer’s den. (Having increased my brain capacity by touring museums all day, I then destroyed them with alcohol. Oh, to be an aqua-holic.)

The whole hotel feels like a film set. First there are the ornate high teas offering cappuccinos brewed in a Victorian coffee press and fresh pâtisseries baked on the premises. (Do indulge in the cakes. Just remember that there are three billion women in the world who don’t look like supermodels. And only six who do. And how often do you get to eat almond parfait, espresso marzipan custard, almond crumble, caramelised almond and salty toffee, all in one bite?) Then there’s the games room and library, lined with artifacts quirkily displayed in a Victorian style. I kept expecting Sherlock Holmes to come striding in on the sniff for an evil genius fugitive.

Dining at the Ampersand is also an excitingly experimental experience. Apero’s open-plan basement dining room of white metro tiles and vaulted brick walls, serves modern tapas. The inventive chef Chris Golding creates inspired culinary concoctions. I nibbled on the most delectable mix of stone sea bass, sumac and beetroot risotto, meltingly tender grilled beef onglet, cavolo nero, onions and celeriac. Followed by autumn truffle croquettes and truffle mayonnaise and wet polenta with New Forest mushrooms.

The decor of the lounge channels Kit Kemp’s style in its mix of bright, clashing colours and antique furnishings, but it would be murder with a hangover. The place is so ‘hip’, at first I imagined being arrested by the chic police, with the line: ‘I’m sorry but you’re just not fashionable enough to rub shoulder pads with these people’. (Although thankfully none of the staff here carries a condescension chromosome.) If I were to split hairs, another observation is that the gym is small. Mind you, Hyde Park is only a five-minute jog away. As for the bedrooms that are not huge, let’s face it, you’re out most of the day at one of the many museums or shops, so who cares? (Thankfully the beds are big and swathed in marshmallow-soft linen and the humbug-coloured bathrooms are stocked with the most thoughtful of extras, including eye-makeup remover.)

Really London is all about conquering the Great Indoors. After we’d overdosed on the museums, I hit the department stores. Pretending to have a High Life Visa, I made for Harrods with its 300 departments, and Harvey Nicks with its fabulous Fifth Floor Café. To many females, Knightsbridge department stores are like Mecca. These shrines to fashion are only a hop, skip and well-heeled jump away. Back at base there are things to play with too: Ampersand’s basement den has a ping-pong table, vintage boxing gloves and a stash of books.

Come to think of it, typing this review is stealing away more shopping time. So, I’ll stop prattling. In short, the Ampersand is a chic, quirky hotel in the shopping and museum Mecca of the most fashionable area of London. And I mean really fashionable. Put it this way, the Science Museum was not the only place I studied the celestial firmaments – I saw quite a few stars on the streets as well. A stellar assortment of personalities lives in South Kensington. Strolling between shops, I glimpsed a couple of Oscar nominees and at least one Rolling Stone – proof that dinosaurs do indeed still roam the earth. Must tell the Natural History Museum.
 

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members had to say in The Ampersand Hotel's Guestbook below.

 

BlackSmith

Stayed on

We loved

I liked the location directly across the road from South Kensington underground station and excellent décor and style throughout, as well as the good and very welcoming and helpful staff. Although small, the room was beautifully decorated and very well fitted out. What a joy to have free WiFi, free refreshments and good high-quality toiletries. I also had an extremely good set lunch for £12 for two courses – very good value indeed for central London and both unusual but high-quality dining in a great basement restaurant.

Don’t expect

I found the small rooms to be very small, and consequently they only have small double beds but the shape and layout of the bathroom meant that I found using the toilet was actually very awkward. I think the toilet ideally should be repositioned 90 degrees so I wouldn't have had to sit with my knees against the wall!

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

I loved the wonderful friendly staff and excellent decor.

Don’t expect

I thought the room was a little small with barely enough space to walk between the bed and the desk.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

It is in a great location and has excellent, friendly staff.

Don’t expect

I would've preferred the rates to be less!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the professional yet relaxed staff (smart shirt, waistcoat and jeans!) and general friendly, chilled-out ambience of the hotel; the beautiful, clever and stylish decor of everything – even the lifts! – and delicious breakfast, served with a smile; the incredibly comfortable beds; the fact you can have your own WiFi bubble for your room – very smart! – and the choice of in-house dining for each meal of the day; the free glass of champagne upon arrival; the fact that, as we left the hotel, one of the friendly staff checked whether we needed a taxi, or a map; and the free-to-borrow umbrellas, which came in very handy on our second day: good old English summertime!

Don’t expect

I thought the TV interface a bit clunky; it didn't seem to offer an easy-to-use or easy-to-read guide for when you're lazing on the giant, comfy beds. That really is the only negative I can think of! Some people might be bothered by the fact you can hearfeel the Tube trains running underneath, but it's very faint and actually more of an "Ooh, how interesting!" point rather than an annoyance.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location was fantastic, opposite South Kensington tube, and great for a lazy few days in London. The staff was faultless and couldn't do enough for you! I used the same-day cleaning service, which was very handy!

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

I loved the location and space.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

The staff were exceptionally helpful and friendly and made us feel relaxed throughout our stay. Our deluxe room was spacious and had everything to make our stay really comfortable. Little touches like the cafetiere (with real coffee and milk), complimentary soft drinks plus the 'real' hairdryer and make up mirror just added that extra touch to make everything so enjoyable. The location is great as its only a minute from the tube station and museums. Perfect! Wouldn't stay anywhere else. A gem in London.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The service from the staff at this hotel was excellent. I enjoyed the leisure facilities (e.g. table tennis and gym) and dedicated in-room wifi.

Don’t expect

There was some inconsistent shower water heating occasionally.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

I booked last minute (two hours before arrival) yet everything was in place and perfect. The room, the wider facilities and the staff were brilliant.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Our room was exquisite and matched London's moody personality with masculine grey and dark blue features with splashes of colour everywhere and the beautiful light feature in the stairwell made us smile everytime we walked in. The main reason for our stay was to as a place to get ready and then retreat for a couple of days after our wedding at the Chelsea registry office. The Deluxe Suite was the perfect space to get ready in, even with make-up artists, photographer and a couple of friends and family! Proximity to the Chelsea Registry Office makes it very difficult to be that late bride! The backdrop of the hotel also made for some beautiful getting-ready photographs. The staff was very helpful and friendly and breakfast every morning was delicious, especially delivered directly to bed!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the excellent location, friendly and helpful staff, lovely and very comfy room with free minibar replenished daily (non-alcoholic), fab lounge (the Drawing Rooms) and restaurant. And, I liked the free champagne as I booked through Mr & Mrs Smith!

Don’t expect

The room wasn't huge for a twin.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

This is an extremely good hotel with friendly staff. The room was excellent and spacious, and is only a few steps away from South Kensington Tube station. It's highly recommended; I really can't say enough nice things about this hotel.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

This hotel is fantastic, with good attention to detail and friendly staff who are very helpful in recommending places to eat. It is ideally located for shopping and bars. The food in the hotel is great: we thought the afternoon tea was excellent - the cakes are delicious!

Don’t expect

The room we stayed in was a little on the dark side . There was only one small window in the room and it was overlooking a wall, unfortunately. I would have liked the breakfast (which was great) to have been included in the price, but it seems to be the norm these days!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

This is a grand old hotel, but without the crustiness. It has bang-up-to-date decor, double glazing so the noise of London stays outside, and fantastic service too. I booked a deluxe studio but we were upgraded to a deluxe suite.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

I loved everything! The hotel is well positioned very close to the underground. Our room was lovely and the service really good.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The staff was, without exception, helpful and friendly and enthusiastic.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The staff was very friendly and helpful, and the rooms small but perfectly formed!

Don’t expect

I would've liked slightly larger rooms.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location is perfect, virtually opposite South Kensington tube station. The hotel is gorgeously decorated: modern yet very sympathetic to the local area. There are lots of great details including the free soft drink mini bar, the themed bedside book, the posh toiletries (including separate conditioner, my gold standard for a good hotel!) and the lovely library and games-room areas. The bar was great: unusual and very tasty cocktails and the breakfast was one of the best we've had. We'll definitely be back for brunch. I also loved the good Mr & Mrs Smith freebies: champagne and petit fours, which the check-in staff mentioned immediately rather than us having to ask. It's pricey but no more so than any other nice hotel in London and the little extras make it worth it. Our room – which was the most basic – was pretty tiny but this is not something that ever bothers us. We loved this place and even though we live close enough to never need a London hotel, we'll be looking for reasons to come back here.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the beautiful room with lovely extras such as fruit juice, sweets, magazines and quality toiletries. The reception staff was brilliant, extremely helpful and friendly. They took the time to ask questions about our stay to see if they could help. They were always on hand to bring taxis round to the front of the hotel so we did not need to wait or walk very far and assisted with carrying our bags up to the room.

Don’t expect

We paid for valet parking for one night which was 45 but then on collection of our vehicle there were no drivers and we had to walk for 10-15 mins to collect the car. I was disappointed by this as I had no other complaints for the duration of our stay; it was perfect other than this.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

The hotel was ideally located within a few minutes of South Kensington station. There's so much to do in the local area that we will just have to go back again! The staff was extremely friendly and helpful. The room was the highlight, very large and luxuriously appointed (for example, my wife loved the large freestanding bath). All of the staff told us it was their favourite room and we will be requesting it when we return. The bed was very comfortable and we did not want to leave!

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The hotel looks really smart with quirky design features. The staff was very helpful. The location is ideal for touring London.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

I enjoyed the wonderful,friendly service, delicious pick-and-mix breakfast, the comfortable and clean room, the stylish decor linked to neighbouring museums and the Albert Hall with a relevant book in the room.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked absolutely everything! There was excellent customer service, it was clean and comfortable, the food was fantastic and there's a lovely feel to the hotel as a whole. It was my best hotel experience yet. There's no need to leave, thanks to the lovely restaurant and bar. Why stay anywhere else?

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the decor, the location, the atmoshphere, the restaurant and the cocktails.

Don’t expect

Rooms are a tad on the small side but once you get used to a wall being either end of the bed it's quite cosy and quirky.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

We were upgraded to a studio; I really liked the amazing room, the modern design and the fact everything was immaculate.

 

Rating: 9/10 stars

BlackSmith

Stayed on No

We loved

I liked the personal service and decor.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the service, the comfy beds and the location.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I enjoyed the very comfortable bed, great bathroom, surprisingly quiet room and great service – friendly and very helpful. There are good facilities in the room; I liked the water and milk provided free in the minibar.

Don’t expect

The lighting could be a bit brighter in the room.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the location, the style, the quietness of the room and quality of the bed.

Don’t expect

The tea set is in the only cupboard, which means that you have to make tea under your coats!

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

I liked the warm, friendly reception; stunning, original and colourful decor; and the cleanliness of the room. The hotel manager went to an extra special effort for my dad's 80th birthday. Nothing could be improved.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the beautiful rooms, friendly staff and great location. It felt very warm and welcoming while being witty and stylish. Lovely café and restaurant.

Don’t expect

The room service menu could be more extensive.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

I liked the friendly service, great cocktails and good food.

Don’t expect

Breakfast in bed finished too early.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

I liked the location.

Don’t expect

The speed of service could be better.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The hotel is beautiful inside and out. The restaurant is very good and the tea room off the lobby is colorful, modern and pretty. The staff were gracious and helpful to a person. The room was lovely and the windows opened! We had an accessible room which would work well for someone in a wheelchair, and the bathroom was a fabulous wet room. Couldnt have been better. The location is perfect for shopping, museums, parks and eating. Our whole experience at the Ampersand was terrific.

Don’t expect

Nothing. It was a lovely experience.

Rating: 9/10 stars

SilverSmith

Stayed on No

We loved

This hotel has a perfect location for many of London's main attractions. Its transport links are also great. The staff are always friendly and really helpful and nothing seems like too much bother. This was my second visit to the hotel and it continues to look fresh and interesting. I'm concerned that as it gets more established more people will find out about it and prices will go up which would be a major shame!

Don’t expect

The bar area in the evening is a bit quiet and bright. Seems to be busier for afternoon tea but would be fun to have a night time vibe too.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The bed was supremely comfy, the bathroom was beautiful, the hotel bar had a good vibe, and the restaurant offered some delicious dishes.

Don’t expect

Check-in was a bit unorganised, and we weren't told about our Blacksmith extras. I had to look on the website and then enquire at reception later on. Apart from that everything was great.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

I found the service at the Ampersand impeccable. Front desk staff in particular go out of their way to make sure you are comfortable and always greet you whether arriving or leaving the hotel. I had left an envelope with foreign currency in my room and only realised after I arrived in Paris but when I called they located the envelope (which was in lost property) and held it for my return in 10 days time. Good room size and attractive decor. The lounge area is gorgeous. Location is excellent, near South Kensington tube, V & A Museum, etc.

Don’t expect

The only thing that could be improved for me would be sound proofing for the rooms facing the street. Whilst I did not disturb my sleep it was the one obvious flaw with the room. Traffic noise can be quite loud during the day.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

This is a fabulous hotel: I couldn't recommend it highly enough. We had a gift of cakes left outside the door with a note of welcome, which was a thoughtful touch. The hotel was very clean, fancy and in a ideal location. The tube station is just over the road, making it simple and convenient to get to. The staff were very friendly and welcoming with lots of knowledge of the surrounding area. The room was the perfect size with a lovely bathroom, filled with extras like make-up remover, dressing gowns, shower gel and shampoo. Every drawer seemed to be filled with extras. The bed was very comfy, soft and clean; it was a struggle to get out of it the next morning because we were so comfy. Free soft drinks were available in the mini bar which was a nice extra. We enjoyed our stay thoroughly and are planning our next trip with a few more nights booked. This is a hotel I have highly recommended to all my friends and family.

Don’t expect

Everything was perfect.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

This is a beautiful hotel: it is perfectly luxurious, but the decor is modern and fresh. This is carried through even to the smallest detail, such as the discreet electronic system guests use for asking not to be disturbed or to summon service. The staff were outstanding: professional and very on the ball but still friendly and approachable. They really made the stay for us. We were only staying one night at the weekend, and didn't tell them what we were celebrating, but were still upgraded from a Deluxe Room to a Deluxe Studio, which had an incredible freestanding bath. We will definitely make a point of going back.

Don’t expect

What could be better? Nothing!

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

The location was perfect for me. The decor is fresh and colourful and different. The beds were comfortable. Food in Apero was really good. Cocktails in Apero were delicious and well prepared. Loved and appreciated the free water and soft drinks in the mini fridge and also that there was nothing else in there so if you bought some drinks or yogurt etc you had a place to keep it cool. There was a newspaper on the door handle each morning, and free WiFi all over the hotel and no annoying pass codes. All these small free things are very appreciated by guests. A lot of otherwise good hotels get it horribly wrong by nickel-and-diming everyone to death. There's a great staff — really great staff: Alberto at the door, Tsui-Pi (hope I have spelled it properly; Miss Toronto I called her) at the desk, Andreo in the restaurant, Tracy the day duty manager who sorted out what could have been a make-or-break for my opinion of this hotel with great professionalism, and many others whose names I neglected to remember. There was not one member of staff here that did not live up to my expectations.

Don’t expect

I can't think of anything that could be better except that I win the lottery so I can afford to stay at the Ampersand several times a year for weeks at a time.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

I liked the perfect service, fun yet elegant decor, and great location. This relatively new hotel is doing everything right to build a local clientele. I'd certainly return.

Don’t expect

The internet connection is somewhat dicey.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Close location to South Kensington Tube Station. The hotel is decorated extremely simply but looks so good! The staff is all extremely friendly and helpful. Well decorated room. Exceptionally good walk-in shower (the bathroom's too small for a bath). Amazingly comfortable bed. There was also a free mini bar in the room with a few soft drinks, which was really good after a day out in London. We thought that the Ampersand has lots of charm and the exceptional staff means that we will definitely be staying here in the future.

Don’t expect

Nothing springs to mind.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

We had a lovely room, 506; it was small and compact but beautifully done. We loved the decor: all the finishing touches had been thought of. We had dinner in the hotel restaurant and opted for the sharing menu, which was gorgeous and so reasonably priced: a steak at £56 for two! It's ideally situated for the Chelsea flower show – an easy walk

Don’t expect

It was a little noisy, but it is London.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location couldn't have been more convenient – right across the road from South Kensington tube and a 15-minute walk to Sloane Square. The staff were excellent. Very accommodating, friendly and attentive. I would definitely return and recommend it.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I spent one night at the Ampersand Hotel in Kensington as part of a treat for my girlfriend. We wanted to spend some time the following day at the museums which are plentiful nearby, but were using it as a base to stay after a trip to London's West End to see the Lion King (at the Lyceum Theatre, easily accessible on the Circle and District lines from the hotel at either Embankment or Temple stations). I dropped our bags off in the afternoon, and formally checked-in after the show and had dinner late in the evening. The reception is manned 24hrs, which is ideal for such a situation. We did not stay long enough to check out all the facilities of the hotel, but the gym looked especially nice and the various nooks and crannies on the underground level of the hotel revealed more areas for functions and a small area with a few computers for staying connected, among other things. We did, however, get a chance to sample a few cocktails in the bar, which were excellent, as was breakfast the next day; as a bit of a scrimper from time to time, I found it reasonably priced. I normally baulk at the cost of breakfast inside hotels, especially of this calibre, but was pleasantly surprised here and as a result they got my custom rather than me checking out the trendy cafe over the road. The black-and-white pudding that came with breakfast was a treat, and the scrambled eggs almost put my own to shame! We both commented on the way home about how fantastic the bed was, too. Probably the most comfortable I have slept in. In short, I wanted somewhere luxurious, efficient and central for a special weekend together and the Ampersand did not fail.

Don’t expect

I suspect as a result of checking in late, I was not offered a paper for the morning and I saw other guests were being offered them as we were checking-out. I had forgotten about our complimentary glass of fizz too, as a Mr & Mrs Smith member, but I failed to ask for that, too. Neither really spoilt the experience.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Very close proximity to South Kensington tube station, a short walk from the sights.

Rating: 8/10 stars

GoldSmith

Stayed on

We loved

As I was mentioning in my previous review, I returned to The Ampersand. I can totally confirm my previous review. It will become my first choice when staying in London.

Don’t expect

Still missing the Club Sandwich in the in-room dining menu.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

Lovely hotel, very quiet for central London and a perfect location for exploring so many different areas.

Rating: 9/10 stars

GoldSmith

Stayed on

We loved

In the well known district of South Kensington, this is the perfect place to stay if you are looking for a classic British hotel with a fresh touch of design. The hotel is a two-minute walk from the tube station; very handy if you are reaching the city centre from Heathrow airport via the Piccadilly line. The rooms are very clean, stylish and designed to hold everything you need during your stay, whether it is for pleasure or business. The bathroom are very chic with many more amenities than standard and displayed in a very posh way, but the very best feature is the heated tiled floor – WOW! The staff are very friendly and helpful at all times. Highly recommended I will back for sure.

Don’t expect

The only thing that could make this hotel even better would be to have club sandwiches on the in-room service menu.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

We came to London on a special shopping trip (think sparkles) and chose the Ampersand at the last minute, not really knowing what to expect. It really didn't disappoint; from the staff to the location, a great find. It was the small touches: the room wasn't ready, but a glass of champagne was offered; free soft drinks in the minibar; and a hand written note in our room. The fiancé, miffed at missing the rugby, was soon placated with steak frites from Apero that he's still talking about (and for him, that's impressive). We'll be back, that's for certain. We intend to use it again as a great central London base (it's two minutes from the Natural History Museum and a 15-minute walk to Bond Street) for those cherished weekends away.

Don’t expect

Not running out of avocado at brunch!

Rating: 8/10 stars