Hotel Highlights

  • Boutique apartment living in the heart of Hong Kong
  • Sleek and sexy Starck design
  • Fabulous fusion food in award-winning restaurant


Less a hotel, more a stylish selection of smart serviced apartments, J Plus Hotel by Yoo (formerly Jia Hong Kong) is Philippe Starck’s first foray into Asia; an achingly cool urban retreat where the food is as exquisitely designed as the furnishings.

Smith Extra

Here's what you get for booking J Plus Hotel by Yoo with us:

A half-bottle of red wine

Special offers

Exclusive rates, packages and special offers at J Plus Hotel by Yoo

Early-bird offer 'Shopaholic'


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Need To Know


56, including 24 suites.




Double rooms from $205.70 (HK$1,595), excluding tax at 10 per cent. Please note the hotel charges an additional service charge of 10% per room per night on check-out.

More details

Rates include continental breakfast, cakes and evening wines.


There's an iPod dock so you can play your favourite tunes on the room’s state-of-the-art sound system. From August 2012, guests will be given J Plus Insider Access Cards, entitling them to discounts at restaurants, entry to private members' clubs and a host of other perks.

At the hotel

Second-floor dining sundeck, laundry service, fitness room. In-room amenities: flatscreen TV, DVD player, surround-sound music system, free broadband, kitchenette with fridge, stove and Smeg microwave, minibar.

Our favourite rooms

All rooms are similarly styled and Starck-ed – light and airy, with the designer’s trademark white furnishings and a play of pastels on the fixtures and fittings. Space-wise, the luxurious suites have more to offer, but the rectangular Studio Twos feel surprisingly roomy.


Non-smoking rooms are available.


J Plus is more geared to adults. Over-14s are welcome in the restaurant.

Food & Drink

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Hotel Restaurant

The Drawing Room serves modern/authentic Italian cuisine by Masterchef Roland Schuller. In the lobby, Continental breakfast, 24-hour coffee, tea, juice and water, afternoon cakes and evening wine are served daily and all are complimentary. 

Hotel Bar

Divided from diners by a petite candlelit pond, the classy, glassy bar area is a seductive spot. DJs swing by on Wednesdays and weekends to sass up the soundtrack, and there’s an array of cocktails – try one of the signature Ice Balls.

Last orders

The bar battles on until midnight (1.30am at weekends).

Room service

Order from the Drawing Room menu as well as local treats from selected nearby restaurants.

Smith Insider

Dress code

Little black numbers and Boss suits.

Local Guide

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Eat, drink, see, do: local favourites and more…

Local restaurants

Join the queue for a table at dumpling hot spot Din Tai Fung (; +852 3160 8998), located at 68 Yee Woo Street. The xiao long bau (dumplings filled with a squirt of steaming soup), spicy wontons and green beans with pork are a must.


The soup dumplings are also divine at Crystal Jade (; +852 2915 6988), in the World Trade Centre at 280 Gloucester Road. Be sure to add a side order of dan dan mian (rice noodles in a fiery seasame and pork sauce).


For mouthwatering Chinese meats, make for Lei Garden (; +852 2506 3828) at Times Square. This brightly lit dining room is home to the signature five-layer roast pork and top-notch Peking duck. 


In neighbouring Wanchai, dine on British classics, such as Scotch eggs and fish and chips, at the Pawn (; +852 2866 3444), at 62 Johnston Street. This atmospheric gastro pub with multiply levels of dining and drinking dens, including a breezy balcony.

Local cafés

Don't let the no-frills setting of lime-green booths put you off... Mak's Noodles (+852 2895 5310), at 44 Jardine's Bazaar, is home to some of Hong Kong's best wonton noodle soup, served in tiny Chinese bowls with delicate prawn dumplings. The egg noodles dusted with dried shrimp roe aren't half bad either. 


For a cool caffeine fix, pop into 18 Grams (; +852 2893 8988) in Hoi To Court at 15 Cannon Street. The baristas use house-roasted beans and the kitchen turns out café classics, such as eggs Benedict and an Aussie-style breakfast.

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Hong Kong shopping hub

J Plus Hotel by Yoo

1-5 Irving Street, Causeway Bay, Hong Kong, Hong Kong

In the very cool Causeway Bay area on Hong Kong Island; popular spots such as Hysan Avenue, Lee Gardens and Times Square are all nearby.


Fly into Hong Kong International Airport, which services international and domestic flights daily. You can get a taxi from the airport for the 40-minute drive to the hotel.


The Airport Express train takes passengers to Central in just 24 minutes. Hung Hom Station is 5km away and Causeway Bay MTR Station is 1km away.


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Anonymous review

by Christopher Cottingham , Rock-star reporter

‘Goodness, that sounds disgusting,’ says Mrs Smith, pointing to a gruesome concoction called a curry martini on the bar menu. It might sound awful, but as it’s been created by world-renowned mixologist (as barmen like to be called these days) Mark Ward, I decide to give it a go. It turns out to be excellent, a bit like an alcoholic mango chutney, and one prepared by Michelin-s...

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J Plus Hotel by Yoo

Anonymous review by Christopher Cottingham, Rock-star reporter

‘Goodness, that sounds disgusting,’ says Mrs Smith, pointing to a gruesome concoction called a curry martini on the bar menu. It might sound awful, but as it’s been created by world-renowned mixologist (as barmen like to be called these days) Mark Ward, I decide to give it a go. It turns out to be excellent, a bit like an alcoholic mango chutney, and one prepared by Michelin-starred Indian chef Atul Kochhar at that. Mrs Smith is equally delighted with her delicious, orangey marmalade martini. No Robertson’s here, thank you very much.

As the drinks menu suggests, the J Plus Hotel by Yoo (formerly Jia Hong Kong) is not your ordinary bolthole. For a start, its 54 rooms are located in a 25-storey former office block. Transcending its humble origins, it has been redesigned by French design guru Philippe Starck – hence the impeccably stylish lobby in which a silver upholstered antique sofa contrasts strikingly with mirror-finish Louis Ghost chairs. But, despite the high gloss finish, the hotel feels completely integrated into the hustle and bustle of Hong Kong’s energetic Causeway Bay district. There is a shop selling birds’ nests across the road, a flower and vegetable market next door, and noodle bars nearby. In fact, they all feel very, very close indeed, as the J Plus has no driveway and its Schrager-esque lobby leads straight onto the street. Once inside, however, the atmosphere is laid-back, and offers an ambience you don’t always associate with upscale hotels. 

After Mrs Smith and I check in, we are escorted to our room, where we are shown how everything works. We’re not really listening, though, as we’re in admiration mode, looking around the pristine, mainly white space and making approving noises to each other. The bed – over which the word ‘dream’ is written in silver lettering – is situated in a yellow alcove, and the bathroom has been constructed from floor-to-ceiling black-veined marble. It’s impressive stuff. Mrs Smith points out that, though it’s wonderful, everything’s a little on the small side. Small, but perfectly formed, I retort. This is Hong Kong, after all; and, like Manhattan, space is at a premium. It’s not long before Mrs Smith is walking around, taking photos of all the furnishings and design flourishes. I get the feeling our own not-so-huge flat is soon to be modelled on this bijou corner of China.

Sometimes boutique hotels forget that their main business is hospitality, not wowing style magazines. Not so J Plus. ‘Good evening Mr and Mrs Smith,’ says the concierge, remembering our names as we enter the lobby to take advantage of the complimentary wine. The hotel also serves free afternoon tea and cakes to all guests, which we both agree is a ‘nice touch’.

Later, after we’ve relaxed for a while with the aforementioned cocktails, we take the ferry to Kowloon. It costs two Hong Kong dollars – an absolute bargain, considering it affords us views from deck of the kind of nighttime skyline guaranteed to turn Mrs Smith into putty. ‘They’re opening a hotel in Thailand,’ she tells me, dreamily, looking back at the Causeway Bay lights behind us. We both smile. That’s our next trip to the Far East sorted, then.

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members had to say in J Plus Hotel by Yoo's Guestbook below.



Stayed on 29 Aug 2013

We loved

1. J Plus is a quiet reprieve in the absolute hustle of Hong Kong's Causeway Bay neighborhood 2. It has large suites, bathrooms and kitchen for Hong Kong-standards 3. I liked the airy, simplistic aesthetics through hotel and suite. 4. I received delightful and professional services from all employees 5. I loved the complimentary coffee, tea, juice, and sodas all day long.

Don’t expect

A slightly more substantial breakfast would be better.

Rating: 10/10 stars


Stayed on 2 Apr 2013 Yes, with a 6-year old

We loved

Because it's a converted apartment block, the suites are huge (by HK standards). Plenty of space when travelling with a child, with a kitchenette and sofas and chairs galore. The room-service concept where the hotel will order takeaway from a good selection of local restaurants is an easy way of getting a taste of local food without trying too hard; the location is fun and the free wine in the lobby is, well, wine, and free. So there's a lot to like about that. It's just an all-round nice place to be.

Don’t expect

The breakfast is a bit patchy, and the rooms can be slightly dark (there are lots of interesting lights but none of them are very bright) in typical overcast HK weather.

Rating: 9/10 stars


Stayed on 3 Jun 2012

An excellent boutique hotel, providing an oasis of calm in busy Hong Kong. The hotel has those little, important extras – such as free soft drinks and cake during the day, and free wine and nibbles in the evening – all of which were available in reception. The staff on reception are all very knowledgeable and extremely helpful. It was nice coming in at the end of the day to be asked how the evening had gone, when they had suggested something. The hotel is excellently placed if you are there for shopping, such as in Times Square ( and the little food markets; but is a distance from The Peak ( and the Star Ferry ( This was an advantage though, as it gave us the opportunity to use the trams, which were just a two-minute walk from the hotel, at a flat fare of about 20p. The taxis, on the other hand, can get expensive, especially if you cross the tunnel to Kowloon. It’s better to use the very cheap Star Ferry (which costs roughly 40p), which runs until 11:30pm at night. It’s worth booking the hotel early to get the 10 per cent discount, because you pay 10 per cent in tax to leave – and the suite is like a home from home.

Rating: 8/10 stars