In the know
- Our favourite rooms
- Room 9 has high ceilings and a staircase up to the bathroom. The penthouse has a 360-degree view. Room 1 has a canopied bed and overlooks the square.
- Packing tips
- A sketchbook, a sunhat, sensible-ish shoes.
Current offers
- Smith card offer
- A bottle of Italian spumante wine and a JK surprise gift
JK Place
Florence, Italy [view map]
- Style
- Private perfection
- Setting
- Perched on the piazza
High, painted ceilings, panelled walls, a Louis XV fireplace and extremely well-edited modern pieces sit comfortably alongside every audiovisual requirement. While wanting to avoid any clichéd reference to EM Forster's tale of romance, it is virtually impossible, confronted with three floor-to-ceiling windows, opening onto a small balcony in front of the Basilica.
Need to know
- Rooms
- 20.
- Rates
- €290–€900, including breakfast and complimentary minibar.
- Check-out
- Midday.
- Facilities
- DVD and CD library; free Internet access; rooftop bar.
Food & drink
- Hotel restaurant
- The Lounge, with its teak terrace opening onto the piazza, is a see-and-be-seen environment for an aperitivo, a mojito or delicious Italian/Tuscan cuisine. The downstairs Pink Room is decidedly sexy for cocktails.
- Dress code
- Fashionably relaxed.
- Top table
- The sofa in front of the fireplace in the Pink Room is most romantic; otherwise, a table on the terrace.
- Last orders
- 02h Monday–Saturday, 16h for brunch on Sunday, and 2h30 for sushi in the Pink Room.
- Room service
- Breakfast is available. The soft drinks in the minibar are free.
- Hotel bar
- There’s an honesty bar in the main lounge, and a rooftop lounge in summer.
Other facilities
- Children
- Beds available; babysitters can be arranged.
Smith card offer
A bottle of Italian spumante wine and a JK surprise gift
If you're a member of Mr & Mrs Smith, you can get special privileges at every Smith hotel you book through us. Just show your Smith card at check-in to claim the offer featured on every hotel page (like the one above).
Click here to become a Mr & Mrs Smith member
Smith concierge
If you’d prefer to talk to someone, or you’re having trouble booking online, ring our travel team on 0845 034 0700 (+44 20 8987 4312 from outside the UK). We guarantee you’ll get the best available rates, and we don’t charge a booking fee.
JK Place
7 Piazza Santa Maria Novella

