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LONDON: Social Media Creative

Salary: £25k to £30k DoE

Mr & Mrs Smith is looking for a razor-sharp writer and social media expert to create engaging content for all our platforms.

The social media creative will create high-quality, original visual and written content for our global audience of boutique travellers. They will manage social channels including Facebook, Twitter, Google+, Pinterest and Instagram and generate inspiring words and images to help build followers, engagement and make these the must-visit hubs for boutique hotel advice and inspiration. It will be a varied and stimulating role, working with our editorial team in Shepherd’s Bush, as well as with other Smith departments and our offices in New York and Melbourne.

Skills & Experience:

  • Proven experience of helping to develop a brand's social media strategy.
  • Image curation and editing skills (video a bonus).
  • An instinctive understanding of the Mr & Mrs Smith tone of voice.
  • A great knowledge of travel and what makes a boutique hotel worthy of the Smith collection.
  • A detailed understanding of Smith’s competitive landscape.
  • A sharp writing style.
  • A bottomless well of engaging social media ideas.
  • Proven SEO experience and familiarity with all relevant social media platforms and apps.
  • An excellent grasp of current social media best practice.
  • Detailed understanding of current thinking and trends on UGC/community content and, preferably, experience of building a community.
  • Fastidiousness about grammar, spelling, syntax and rhythm that borders on antisocial.
  • An ability to multi-task, self-manage and work as part of a team.
  • Video shooting and editing skills a big bonus.


  • Respond to requests for social media promotion of Smith commercial campaigns.
  • Maintain a visible day-to-day presence in online communities, including leading conversations where appropriate.
  • Act as a focal point for social media within Smith, maintaining a calendar of activity, leading critical relationships with online journalism, bloggers, marketing and content contacts.
  • Write, photograph and picture-edit across all our social channels.
  • Analyse, interpret and share social media metrics to inform tactical activity against a set strategy.
  • Help define and implement Smith’s social media strategy.

If you fit the above, then please email with your CV and a 140-character summary of why you’d be perfect for the job.


LONDON: Senior Email and CRM Executive

Salary: £23 to £26k

Mr & Mrs Smith has a great opportunity for a Senior Email and CRM Executive to join the team at our office in Shepherd's Bush. This role will help to drive customer retention and acquisition across all marketing channels. Working closely with the Global Head of CRM, it will be pivotal in refining our global membership strategy.


Email marketing (60%)

  • Help deliver the global email marketing strategy. Work closely with the ESP to deliver test campaigns etc.
  • Lead the timely execution of email programmes, working closely with internal and external stakeholders.
  • Manage the scheduling, testing and deployment of all customer email campaigns, so code-driven emails are applied correctly and deliver accurate results. 
  • Track and share the performance of all emails, so these are updated and communicated in a timely manner.
  • Provide an email-marketing dashboard, highlighting all email metrics YOY and MOM, pulling out key insights for upcoming plans.
  • Initiate email workshops with wider teams to educate them on best email practices. e.g. email and social optimisation.
  • Manage the email database to identify key customer lifecycles (e.g. new, active, reactivated, lapsed).
  • Manage response data for tactical email campaigns to help post-campaign results and lessons.
  • Work with the Global Head of CRM to determine the best way to acquire new email subscribers.
  • Own the entire email process, working closely with the ESP to ensure integration of email signup process throughout the website and external sources.
  • Work closely with development teams to ensure all email preference changes are updated and fed into the Smith database.
  • Manage email hygiene processes with the ESP to ensure email database is healthy.

CRM (40%)

  • Manage the quality of data capture across all touch points, including website, competitions, customer services and travel teams.
  • Work closely with the Global Head of CRM to determine global segmentation and testing strategies for each membership tier.
  • Manage catalogue proofing so all changes are fed back to creative teams before the catalogue goes to print.
  • Report on monthly post-campaign results, and share key lessons with wider team members.
  • Create a monthly CRM KPI pack from the database covering growth of customer base and purchasing behaviour.
  • Manage third-party vendors to ensure catalogue campaigns are delivered on time.
  • Manage the timely delivery of monthly campaign output files, working closely with vendors and printers.
  • Manage third-party vendors to ensure monthly hygiene files are updated correctly. Create monthly reports to measure per hit performance of hygiene files. 

Skills & Experience:

  • Degree level education in either business management or marketing.
  • Advanced Microsoft Office user (especially Excel).
  • Highly analytical and numerical.
  • At least 3-4 years, proven experience working in CRM/email marketing in the travel/ retail industry.
  • At least 3-4 years proven experience working with CRM databases, data analysis, segmentation and email marketing platforms.
  • Proven experience using campaign management tools such as SailThru or similar is a plus, but not essential.
  • Good understanding of HTML code.
  • Excellent communicator, both written and verbal.
  • Ability to project manage and prioritise tasks in a fast-moving environment.
  • Excellent team player with great interpersonal skills.
  • Accurate, systematic and methodical.

To apply, please email by 6 February with your CV and cover letter. 


LONDON: Senior PR Executive, EMEA 
Salary: £23k to £26k

Mr & Mrs Smith has a rare opportunity for a proactive Senior PR Executive to join the London-based marketing team. We’re looking for an enthusiastic team player who is brimming with ideas. You’ll need a passion for PR and obsessive attention to detail.  Strong writing skills are a must, as is the ability to balance a busy workload.  The role reports to the Head of Global PR (also based in London), and you’ll need excellent project management and events experience as we plan to make 2015 our best year yet...


  • Work with the Head of Global PR to deliver the annual EMEA PR plan 
  • Act as the first point of contact for all EMEA press requests
  • Cultivate strong working relationships with national journalists and bloggers to deliver press coverage for Mr & Mrs Smith and Smith & Family
  • Attend regular press meetings 
  • Draft press material including press releases, briefing notes, comment and round ups, managing daily deadlines
  • Project manage media promotions and content campaigns, so all activity is delivered on time and to budget
  • Plan and deliver events 
  • Plan and coordinate press trips for consumer and lifestyle media in EMEA
  • Daily media monitoring, compiling a monthly report on all EMEA PR activity
  • Work with the international PR teams to share lessons and results
  • Ensure the online press hub is kept up to to date across both and
  • Ensure all press articles are shared with stakeholders
  • Recruit and manage a PR intern 
  • Budget management

Skills & Experience:

  • A background in consumer travel and lifestyle PR, with a proven ability to deliver national press coverage
  • First class communication skills, including the ability to deal confidently with senior members of the business
  • Excellent copywriting skills, with a flair for creativity and a razor sharp attention to detail
  • Strong relationship building and the ability to maintain excellent contacts with key journalists, bloggers and influencers
  • Excellent organisational skills, with the ability to prioritise and keep calm under pressure
  • Results focused with an understanding of the importance of measurement and reporting
  • Strong commercial awareness, ideally with e-commerce experience and an understanding of how to maximise SEO through PR
  • Demonstrable event management experience including press events and large industry events 
  • Ability to think strategically and creatively, contributing ideas to wider marketing campaigns
  • Ability to work autonomously and under pressure, managing a busy workload and taking initiative when required
  • 3-4 years of PR experience, ideally with some agency exposure
  • A passion for PR and the Smith brand

To apply, please send your CV and cover letter to by Friday 13th February


LONDON: Global Campaigns & Partnerships Manager

Salary: £37,500–£50K, DoE

Mr & Mrs Smith has a rare opportunity for a creative and experienced senior marketing specialist to join the team in Shepherd’s Bush. We’re looking for someone with the perfect balance of commercial rigour and creative flair to take charge of campaign-based marketing in EMEA, our home region and biggest global market, and facilitate partnerships here and in other markets. The successful candidate will be accustomed to data-driven decision making and have extensive experience of end-to-end campaign management.

Working within a dynamic and collaborative marketing team, the full-time role will be focused on devising and executing multi-channel marketing campaigns that resonate with new and existing audiences, boosting Smith bookings but never compromising the integrity of the brand. You’ll be responsible for managing agency relationships and representing Mr & Mrs Smith and Smith & Family at all levels, so brand guardianship is a key responsibility.


Campaign planning

  • Schedule, plan and execute integrated lead-market campaigns
  • Communicate regularly with marketing teams in other regions and facilitate the simultaneous roll-out of lead-market campaigns in other regions
  • Coordinate the amplification of campaigns across all marketing channels, as well as across the editorial and sales teams where relevant
  • Chair the weekly marketing team meeting
  • Represent marketing internally via weekly trading meetings and compelling briefing sessions

Agency liaison

  • Collaborate with the head of biddable media to work closely with our media and creative agencies on key campaigns and initiatives


  • Set recordable benchmarks and objectives for each campaign
  • Document and share campaign plans and results in a timely way with team members and other stakeholders
  • Manage and track marketing spend

Strategic partnerships

  • Maintain and build on existing partnerships (British Airways, American Express, Avis, Prudential) to maximise commercial potential and underpin the strategic aims of the business
  • Identify and assess key brand partners to enhance campaign amplification and revenue growth

Special projects

  • Collaborate with our PR manager to manage the annual Smith Awards, including planning and setting objectives, securing tastemaker judges and revenue-generating partners, and drive traffic and voting
  • Negotiate and manage an annual media promotion with a broadsheet media partner to boost brand awareness and bookings


  • At least three years’ experience in a marketing-management role within a multi-channel or e-commerce organisation
  • Strong commercial aptitude and a results-focused approach
  • Excellent numeracy, with the ability to make data-driven decisions
  • Experience in managing agencies and brand partners and working with internal stakeholders in a fast-paced environment
  • Hands-on approach
  • Initiative, proactivity and a collaborative attitude
  • Ruthless ability to prioritise
  • Confident and articulate communication skills

If you’d relish the opportunity to play a key role in marketing one of the world’s most trusted boutique travel brands, then please contact with your CV and a cover letter explaining what you’d bring to the role as soon as you can.


LONDON: Management Accountant


Mr & Mrs Smith has an opportunity for a Management Accountant to join the team in Shepherd’s Bush. This role will focus on the production of monthly management accounts, including consolidation of subsidiary accounts and on-going reconciliation of all balance sheet accounts.

Key responsibilities

  • Produce monthly consolidated management accounts by working day 10
  • Reconcile all balance sheet accounts
  • Participate in and co-ordinate budgeting and quarterly forecasting
  • Maximise cash flow through forecasting and managing cash positions and balances around the group
  • Ad hoc tasks as required
  • Co-ordinate budgeting and quarterly forecasting


  • Competent user of Excel & Word
  • Experience of Sage 200
  • Travel industry experience desirable
  • Studying for or newly-qualified accountancy qualification
  • Well organised and self-disciplined
  • Flexible and reliable
  • Able to build good working relationships across all levels
  • Work well under pressure
  • Excellent telephone communication and written skills

To apply, please contact with your CV and a cover letter explaining what you’d bring to the role.


LONDON: EMEA Senior Sales Manager

Salary: DoE

Mr & Mrs Smith has an opportunity for an EMEA Senior Sales Manager (ESSM) to join the team in Shepherd’s Bush. The (ESSM) will report directly to the Chief Commercial Officer (CCO) and be primarily concerned with the ongoing performance and management of the EMEA sales team. The ESM will be charged with growing offline sales revenue, optimising the sales funnel and be accountable for sales revenue for the EMEA region.

Key responsibilities

  • Develop the offline strategy, tactics, sales plans and profit targets for the EMEA sales team in conjunction with the CCO and the NASA Sales Manager
  • Work with senior commercial leadership to optimise the global sales force and prioritise initiatives based on customer-led segmentation metrics
  • Develop relationships with clients and work closely with the marketing team to build the EMEA membership base
  • Gather market and customer information, provide feedback on buying trends and report on opportunities within EMEA target markets
  • Work closely with the CCO and other senior managers to optimise online conversion through the analysis of the customer sales funnel
  • Work alongside the hotel partnerships team to optimise the Smith hotel product and ensure customers have the best opportunity to buy the best possible inventory
  • Maximise new business development opportunities
  • Oversee the EMEA sales team, including daily operational management, personal development and financial management
  • Monitor team performance and motivate them to reach targets
  • Provide customers with quotations, upsell and book travel itineraries
  • Negotiate agreement terms and close sales
  • Review your own sales performance


  • 10+ years of senior sales experience, with at least five years regional management experience
  • A motivated, target-oriented sales person, capable of driving revenue and optimising the sales funnel with an unrelenting focus on growth
  • Proven ability to manage a regional sales team in a digital environment
  • Strong commercial background, gained in both an online and offline environment
  • An inspirational leader and motivator with an innate ability to develop, empower teams and drive success
  • To apply, please contact with your CV and a cover letter explaining what you’d bring to the role.

LONDON: Internships at Mr & Mrs Smith

Mr & Mrs Smith has ongoing internship programmes for UK residents in a number of departments at our London office, and we’re always interested in hearing from bright, motivated and travel-savvy students and graduates eager to dip their toes in the boutique-hotel world.

Placements are available in the following departments:

Our small but versatile design department has a 2–3-month internship available for a bright, organised and visually orientated intern interested in gaining experience of working with large-scale image libraries. The role may involve assisting our picture editor requesting, selecting and uploading images of the world's most spectacular hotels for Smith's assorted websites. If you've a great eye, good written and communication skills, an organised approach and some experience of Photoshop, please email your CV to

We are on the hunt for a motivated applicant to join Smith's commercial department for a two-month full-time placement. The role would best suit someone who is detail-focused, tech-confident and interested in gaining insight into the travel industry.

The succesful applicant will help contribute to the smooth operation of the commercial team, with particular focus on maintaining Mr & Mrs Smith's competitiveness in price and availability online. For this, excellent communication by email and phone and strong interpersonal skills are required. Other tasks may include assistance in research of curation trips, which entails mapping prospective hotels as well as gaining information on their suitability for the collection.

We’re looking for a proactive and motivated intern to work with us on a full-time placement for up to two months. This exciting role will support our PR team and would best suit someone with stellar written and spoken communication skills and first-class attention to detail. Tasks will include updating press contacts, compiling press clippings, sourcing images for the web and print features, and general travel industry research. You will also assist with ongoing marketing projects involving our brand partnerships, including our prestigious events, high-profile promotions, membership schemes and the sales of our hotel guidebooks.

Online marketing
Our busy online marketing department is looking for interns who can commit to a minimum of two months, either full-time or part-time. Working at the vangard of marketing technology, you'll be assisting with our global paid-search accounts, as well as undertaking research and competitor analysis. This internship will give you a broad understanding of key online marketing channels and insight into how successful campaigns are built. We need someone who isn't afraid of spreadsheets and working with data, and the internship would be perfect for someone looking to forge a career in this exciting and rapidly growing area.

Travel Team
This internship, lasting two to three months, gives you the chance to work alongside our boutique hotel experts, at the frontline of Mr & Mrs Smith. You will be representing our brand to our members, assisting with taking calls, be actively involved with our online booking service, delivering our highly regarded after-sales service, and making sure every detail is taken care of so that our members are guaranteed the perfect Smith stay.

We're interested in hearing from bright, web-savvy would-be wordsmiths with an interest in travel and ambitions to work in journalism and web and print publishing. Interns will be with our  editorial team full-time for two–four weeks (depending on their availability), assisting with the creation of insider travel content for our website and travel blog, and learning about all aspects of writing and editing. An English degree would be highly beneficial, and any experience subbing or proofreading would be useful – as would familiarity with WordPress or similar software.

We’re on the prowl for someone who’s enthusiastic, friendly and looking for all-round office experience. Duties will include helping with picture editing, answering and redirecting calls, arranging meetings and general office administration: updating databases, keeping track of stock and ensuring the day-to-day maintenance of the Smith office. There’ll also be plenty of opportunities to assist other departments.

If you’re interested in any of the opportunities above, please send your CV and a cover letter outlining your skills and availability to, specifying which role you are interested in the subject line.


MELBOURNE: Internships at Mr & Mrs Smith

Mr & Mrs Smith Asia Pacific is on the hunt for switched-on interns to assist our small yet dynamic team in Melbourne. We’re always keen to hear from enthusiastic students and graduates who have an interest in travel and are looking to break into the fields of marketing, PR, journalism and publishing.

Placements are currently available in the following departments:

PR & marketing
We’re looking for a motivated intern to work with us on a full-time placement for a minimum of two months. This exciting role will involve working closely with our marketing and PR departments and would best suit someone with stellar written and verbal communication skills. Tasks will include updating press contacts, compiling press clippings, sourcing images for the web and print features, and general travel industry research. You will also assist with ongoing projects involving our brand partnerships, including our prestigious events, high-profile promotions, membership schemes and the sales of our hotel guidebooks.

We're keen to find a business analayst with training wheels on to assist our MD and Management Accountant. The role could be part-time over an extended period, or full-time for a shorter time. Key tasks include: analysis of customer purchase data to establish clearer patterns of behavior – inputting to marketing strategy; analysis of external market dynamics in new and emerging markets for Mr & Mrs Smith in Asia Pacific – inputting to market development strategy; analysis of internal processes and productivity with a view to find better and more cost-effective ways of working – inputting to operational strategy; analysis of opportunities within the hotel channel for new services and marketing extensions – inputting to b2b strategy. Candidates will likely be MBA or Commerce students or graduates with a predilection for all the things that excite us: boutique travel, style, great customer service, brand passion and working with smart, generous, driven fellow professionals. They will be literate in business-case modelling, clear strategic thinkers and all-round clever people. 

The search is on for a savvy intern with a flair for writing and web-based publishing to assist our editorial department. This placement is available ideally for five days a week, over two to three months, and will offer a great introduction to the world of boutique hotels, travel writing and both print and online editing. You’ll assist our team with a variety of tasks, including researching and fact-checking insider travel content, providing administrative support and writing short pieces for press and our award-winning website. An English, journalism or communications degree would be highly beneficial, as would familiarity with InDesign and WordPress or similar software.

Hotel partnerships
We are on the hunt for a motivated applicant for the newly created Hotel Partnerships intern position on a part-time placement for a minimum of two months. This exciting role will involve working closely with our Hotel Relations department and would best suit someone who is detail-focused, tech-confident, and interested in gaining insight into the travel industry. Tasks will include destination and hotel research, trip planning and administrative support. You will also have the chance to assist the team with marketing/PR communications, data analysis and reporting.

If you’re interested in any of the opportunities above, please send your CV and a cover letter outlining your skills and availability to, specifying which role you are interested in the subject line. Please note that although these are not paid internships, we will cover daily expenses up to $20.