Best boutique and luxury hotels in Central London

Sift through our hand-picked selection of boutique and luxury hotels in Central London, where you’ll find hidden haven’s in Covent Garden, ornate mansions in Mayfair and the best of Soho’s stylish stays.

West End Marylebone Bloomsbury Piccadilly

London, United Kingdom

Ham Yard Hotel

Style

All things bold and beautiful

Setting

Perched by Piccadilly

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each at the bar

Price per night from (ex tax)$618.45

Offers available
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London, United Kingdom

Chiltern Firehouse

Style

Blazing hot boho bolthole

Setting

Victorian fire station

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A welcome bottle of Salice Salentino or Grenache Blanc in the room on arrival

Price per night from (ex tax)$742.14
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London, United Kingdom

The Beaumont

Style

Art deco and decorum

Setting

Amid Mayfair's mansions

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of Château des Antonins, Bordeaux Merlot, Cabernet Sauvignon, Bordeaux Supérieur, or Sauvignon Blanc Sémillon per booking

Price per night from (ex tax)$595.26

Offers available
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London, United Kingdom

Artist Residence London

Style

Home is where the art is

Setting

Refined Regency street

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of Bramley hand wash

Price per night from (ex tax)$376.23
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London, United Kingdom

The Zetter Marylebone

Style

Grand tour throwback

Setting

Steps from Selfridges

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each in the lounge

Price per night from (ex tax)$275.21
View hotel
London, United Kingdom

Como Metropolitan London

Style

Zen in the city

Setting

Park-side

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Full-English breakfast, £20 spa voucher and a gift box; if you’re booking a Junior Park Suite or higher, you’ll also get a bottle of champagne

Price per night from (ex tax)$353.75

Offers available
View hotel
London, United Kingdom

Henrietta Hotel

Style

Literary heir

Setting

Cornering the London market

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Two free cocktails from the bar a stay and VIP access to the Experimental Cocktail Club's bars

Price per night from (ex tax)$315.41

Offers available
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London, United Kingdom

The Bloomsbury

Style

Literary decadence

Setting

Leafy, lively, luxe

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A room upgrade (subject to availability) and either a cocktail or glass of champagne each in the Coral Room

Price per night from (ex tax)$331.18

Offers available
View hotel
London, United Kingdom

L'oscar

Style

Wilde at heart

Setting

Old church, new devotions

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A L'oscar scented candle

Price per night from (ex tax)$459.20

Offers available
View hotel
London, United Kingdom

11 Cadogan Gardens & the Chelsea Townhouse

Style

Sloane Ranger

Setting

The village borough

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Full English breakfast for two; Smiths staying in suites also get a half bottle of Laurent Perrier and a free extra bed; those staying in an apartment will get one breakfast hamper and the half b… more

Price per night from (ex tax)$346.95

Offers available
View hotel